01
Infrastructure
Analytics-enabled Wi-Fi
Telco-grade network design, installation, maintenance and managed consumer Wi-Fi, configured for accurate hyper-location services.
Behavioural location analytics
Understand what moves people.
From surrounding-market patterns to individual shopper journeys, Fatti turns movement into evidence for better decisions.
60+
locations implemented
7+
countries deployed in
5m+
unique shoppers detected monthly
100+
years of combined team experience
The complete solution
From the network layer to the decision layer.
Fatti designs and operates the infrastructure, software and insight services as one connected system—reducing handovers and keeping the data useful from capture to action.
02
Software
Behaviour analytics engine
Managed RTLS software, data ingestion, support and ten years of secure, backed-up data management.
03
Products
Reports and dashboards
Site, category, tenant and point-of-interest reports, plus live-view, historical analytics and survey dashboards.
04
Services
Interpretation and advisory
Monthly considerations, executive portfolio summaries, ad hoc analysis, shopper surveys and bi-annual behaviour workshops.
05
Engagement
Captive portal & lead generation
Turn consent-led Wi-Fi registrations, surveys and verified contact details into actionable audience insights and lead opportunities.
Extended services
Activate audiences. Understand surroundings.
Engagement
WhatsApp audience engagement
Create timely, consent-led conversations on a platform customers already know— supporting repeat engagement and stronger loyalty.
Market intelligence
Proximity studies
Stand-alone catchment intelligence—independent of the on-site Wi-Fi network—to examine market share, competitors, source areas and movement beyond the venue.
What Fatti measures
Not a snapshot.
A continuous journey.
Fatti analyses 24/7 on-site activity to reveal patterns across visits, time, movement and retail performance. Detection is not limited to registered Wi-Fi users: devices with Wi-Fi enabled can form part of the anonymised analytical sample.
Visits
Unique visitors, new visitors, total visits and peak times.
Movement
Dwell time, journey pathing, floor distribution and area performance.
Loyalty
Return behaviour, visit frequency and differences between segments.
Retail performance
Window efficiency, conversion patterns and the impact of events or openings.
Beyond the venue
Know your mall.
Understand your market.
Fatti proximity studies widen the lens from what happens inside a venue to the commercial landscape around it. The study is a stand-alone service, independent of Fatti’s on-site Wi-Fi network, and turns catchment behaviour into practical market intelligence.
Bird’s-eye view
See the wider market
Understand catchment size, source areas, competing destinations and how the mall fits into a broader shopping journey.
Shopper-level view
See behaviour on site
Explore entry, dwell, visits, movement, return behaviour and area performance through Fatti’s venue analytics.
Catchment
Reveal source areas, travel patterns and reliance on specific parts of the market.
Competition
Compare market share and identify competing or complementary destinations.
Audience context
Add demographic context such as income, age and education where available.
Opportunity
Focus marketing, find underserved areas and prioritise the strongest growth prospects.
How it works
One signal.
Four useful stages.
-
01
Monitor
Analytics-enabled networks gather continuous on-site activity.
-
02
Secure
Data is ingested, stored, backed up and managed over time.
-
03
Interpret
Reports and dashboards turn behaviour into clear patterns.
-
04
Act
Advisory, workshops and engagement tools support better decisions.
Proven in physical spaces
Built for places where movement matters.
Fatti has deployed analytics-enabled Wi-Fi across shopping malls, stadiums, universities, airports and ocean liners in more than seven countries.
RetailStadiumsUniversitiesAirportsOcean liners
Selected clients and property groups
Attacq
Atterbury
Emira
Growthpoint
Investec
Old Mutual
Oryx
Redefine
Vukile
We Buy Cars
Privacy by design
Privacy-conscious behavioural insight.
Behaviour analytics can include Wi-Fi-enabled devices without requiring registration. Personal information becomes available only when a shopper registers through the free Wi-Fi captive portal and provides the required consent.
Privacy and website terms
Fatti states that personal information is processed in line with POPIA and related laws. Data may be anonymised or aggregated before sharing, and access, correction or deletion requests can be sent to engage@fatti.co.za. Website content is the property of Fatti 365 (Pty) Ltd or its partners.
Contact
Let’s make your space easier to understand.
Speak directly with Adrian, Michelle or Melissa by WhatsApp, phone or email.
Adrian Maguire
CEO
Michelle Jooste
Head of Business Development
Melissa Coetzee
Head of Analytics
Head office line (office hours): +27 12 340 0259